Matic Digital partnered with GoDaddy to revitalize .nyc, crafting a digital experience as bold and dynamic as the city itself.
Brand design and creative • Web design and development
The Challenge
GoDaddy sought to modernize the .nyc domain's digital presence to authentically reflect New York City's dynamic energy and diverse culture. The goal was to create a digital experience that felt genuinely crafted by New Yorkers, for New Yorkers, ensuring it resonated with the city's residents and businesses.
The Approach
Matic Digital collaborated with GoDaddy to develop a comprehensive brand and digital experience that encapsulated the essence of New York City. Through in-depth market analysis, user-centric design, and strategic content development, we crafted a platform that speaks directly to the city's unique audience.
The Solutions
To capture the true essence of New York City, we crafted a bold and dynamic visual identity inspired by the city’s energy. Typography, color palettes, and design elements were influenced by NYC’s streetscapes, ensuring the platform felt distinctly local and deeply connected to its community.
New Yorkers expect efficiency, so we streamlined the .nyc platform with intuitive navigation and clear user flows. By simplifying the registration process and improving mobile accessibility, we created a seamless experience that matches the city’s fast-paced lifestyle.
A successful .nyc platform needed more than just great design—it had to sound like New York. We developed a bold, confident messaging strategy that resonates with local businesses and residents, reinforcing the .nyc domain as the city’s true digital home.
Through strategic UX/UI enhancements, brand storytelling, and a refreshed visual identity, we created a platform that truly feels by New Yorkers, for New Yorkers.
The Outcomes
Through this partnership, Matic Digital and GoDaddy successfully transformed the .nyc domain into a digital hub that truly embodies the heartbeat of New York City, fostering a sense of pride and ownership among its users.
Client
.NYC for GoDaddy
Industry
Technology
Tactics
Interviews & Market Analysis
User Journey Mapping
UX/UI Design
Content Development & Messaging Strategy
Brand Guidelines
Social Campaign Design Creation
Timeline
2024