Refining a marketing technology brand to attract and instill trust with industry leaders
Brand design and creative • Web design and development
The Challenge
While in stealth mode, Hive Science was rapidly building a client roster of major national brands like Land Rover Jaguar, Weight Watchers, and Axos Financial. As a bootstrapped startup, they needed to refine their identity, messaging, and digital presence to match the sophistication and trust required for enterprise partnerships. Their brand had to mature - visually and strategically - without losing the innovative edge that sets them apart.
The Solutions
We crafted a new brand identity and messaging framework that reinforced Hive Science’s expertise in audience intelligence. This included a comprehensive brand system, sales collateral, and a refined visual language designed to establish credibility and trust with their growing list of enterprise clients.
Hive Science believes that while customers may appear similar, their motivations and decision-making processes are uniquely their own. We translated this philosophy into a custom visual language that highlights individuality and nuanced behavioral insights, setting them apart from traditional data analytics platforms.
To support Hive Science’s sales momentum, we designed and developed a streamlined Webflow site with clear, strategic messaging. The site maintained a stealthy presence while providing just enough clarity to drive engagement and intrigue, supporting their positioning in enterprise conversations.
The Outcomes
We evolved Hive Science’s brand from a Seed-stage identity to a Series B-ready presence, aligning it with enterprise expectations. Alongside a full suite of sales collateral, presentations, and messaging to support key stakeholder engagements, we developed a streamlined, conversion-focused Webflow site designed to enhance brand perception and drive sales interactions.
Client
Hive Science
Industry
Technology
Tactics
Competitive analysis
Brand & identity system
Content & copy
Visual design
Webflow development
Timeline
2025