Audit and created a new strategy for Colorado.com including UX/UI , content strategy and experience design | Colorado Tourism

Bringing strategic UX/UI to online tourism

Travel & Tourism

Colorado

2024

Matic rethought and developed the strategy, positioning and design for Colorado.com - accounting for a more than 30k page inventory and significant dependence on organic traffic and ad-based revenue.

Key Deliverables

Content Strategy

User testing & validation

Web & App Design

Identity Design

Creative direction

Experience design

Competitive Benchmarking

Web & App Design

Identity Design

Crafting the brand and user experience for a rapidly expanding health-tech SaaS company.

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Content Strategy

Web & App Design

Re-designing a more than 20 year accrual of content and storytelling to drive new engagement for Colorado Tourism's website.

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A comprehensive UX/UI accelerator digital bank solution built upon an atomic design system.

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Brand & Visual Design

Building a new way for individuals to approach their health through digital engagement & rewards.

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Brand & Visual Design

Web & App Design

Re-launching a MarTech Saas brand identity, visual language, website built in Hubspot CMS.

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Eleven Madison Home

Web & App Design

Shopify UX design, feature enablement and strategy for luxury online commerce.

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Content Strategy

Web & App Design

Building digital engagement with equity and inclusion in the arts.

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Worldwide Partners

Web & App Design

Refreshing a global agency network's online experience.

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Web & App Design

Designing the Toast Local brand & user experience and restaurant ordering flow.

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Protective Insurance

Brand & Product Creation

Web & App Design

Creating a subscription auto protection brand within a 100 year old insurance company.

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Wordpress Development

Experience design

Partnering to consolidate and refresh the global leader in internet security informing valuable insight to stop DNS abuse.

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